Put a product in the right context
Move beyond product specifications to the applications and businesses that could use them.
Equipment manufacturers, industrial integrators, and regional distributors
Explore the approach
Common challenge
The product has many applications, but the prospect list lacks clear priorities.
A possible starting point
Manually organize candidate companies by equipment use, target market, and business activity. Record public sources and reasons for a potential fit, then have the team review them.
- Define relevant applications and buying roles
- Record target companies and public sources
- Write an introduction around a specific use